This is the map we’ll use to create captivating audio.
The Why.
Maybe you’ve been pondering it for years, or maybe the idea just came to you in a flash last week, but determining why you want to do a podcast or audiobook, who your audience is and how you want to affect them are perhaps the most important questions you will ask yourself. The answers will be your guiding lights throughout the process, leading to the project’s value. Do you want to position yourself as an expert in your field and grow your business by equipping the listener with insight and information? Do you want to do a podcast that uplifts and inspires? Do you want to make people laugh? If you’re a writer or publisher, doing an audiobook will offer a whole new dimension to the way your story is told. It will make your book more accessible and help it find a whole new audience. The clearer you are about your why, the easier it will be to make decisions about your how and what.
The How.
Now the we’ve figured out what you want to say, then we decide how we want to say it. The next stage is all about making choices. And there are so many to make when it comes to an audio project. There are many different kinds of podcasts: solo, interview, conversational format with a co-host or panel, or long form narrative, just to name a few. Then, decisions need to be made about tone, format, structure and schedule. How scripted or spontaneous do you want it to be? How will you record the podcast— remotely, in-person or both? Our job is to work with you to make the very best and strongest choices for your project. We’ll also walk you through the equipment-buying process if you are setting up a home studio. If it’s an audiobook, what is your vision for the production? Are you thinking something immersive or more traditional? What are you hearing in your head? When your characters speak to you, what do they sound like? The how is such a fun stage because there are so many possibilities.
The What.
Once we’ve brainstormed about the why and how, next comes the what, which is the execution stage. This is about casting, recording, editing, producing, publishing and distributing. This is also the stage where most of the coaching happens. We’ll help you prepare for your tapings and connect with your audience and/or co-hosts. We’ll help you breakdown the barriers that keep you from revealing your authentic self, so that your why shines through, and you begin building relationship. The casting process for your audiobook is always a collaborative one. You, the client are always in the driver’s seat but we are here to offer our professional opinion and guidance. As production begins, we’ll make sure the narrator we’ve hired for your audiobook is headed down the right path and we’ll deliver any notes or direction you may have throughout the process. We will also work with a graphic designer to create your cover art.
We’re There for You Every Step of the Way
We also give you tons of personal attention. The process of finding your voice and telling your stories requires commitment and vulnerability. This can be both intense and deeply transformative for you personally. That’s why we are always there to encourage you and help you navigate the process.
What It Takes to Create a Successful Podcast
“We listen to you intently so we can gain a deep understanding of your audience, how you want to affect them, and why. Not only do we want to fully grasp your vision, but dive deep into the essence of your idea and why it’s important to you. The more we analyze this, the more creative possibilities open up to the project, so that what you put out into the world stands apart as wholly yours.”
-Walker Vreeland
Photography by Xanthe Elbrick