There is a huge constituent of readers now who listen to audiobooks more than they read words on a page. I would be one of those people. For many, it is all audiobooks all the time and so that means having them in the market is a chance to reach a whole new audience of readers who would never have found you otherwise. This is about discoverability, being easy to find, being available in as many places as possible and in as many formats as possible.

Getting Personal: Where to Draw the Line?